A lot of football clubs, from Manchester City to Inter Milan, and a lot of national teams and competitions, from Spain to the Premier League and the World Cup, have undergone major rebrands in recent years.

A lot of these rebranded logos look very similar; they’re minimalist, corporate, feature fewer colours, round crests, and typically less text.

So in this video, HITC Sevens takes a look at why so many football clubs are rebranding, why those rebrands all look the same, and why football badges are becoming so soulless and boring.

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